15 Years Manufacturer STEEL SHAFT to Durban Manufacturers

“It was very clear where we would launch our renewed brands, namely at the international sales conference of the SIJ Group, which was this year attended by 115 clients from 38 countries. On the surface we operate as a traditional industry, however, in the last years we have been using new marketing tools to our advantage. That is why when launching our new brands we were convinced that our presentation would achieve its purpose, if the classic presentation was to be upgraded with a marketing tool that our partners do not expect from us. For the presentation we decided to use an interactive teambuilding program that would connect our clients and new brands with “the strength of steel”, and at the same time would enable our clients to actively engage with our brands in a relaxed environment, to think about them and subtly receive/accept key messages of our brands.” (SIJ)